Welcome to Demo Day

We’re thrilled to be here with you. We’re here to answer your questions and to connect with you, so don’t be reluctant to engage with us throughout this session. 

If you really want to connect, collaborate, or support us, follow the list on the right! A small follow, intro, or share may open the doors we need to support young people with paralysis globally.

Want to support us?

1. Let’s connect on socials

2. Want to chat directly? Book a meeting or send us an email.


3. Share this post with your LinkedIn network.

Team maslow being chill

Want to collaborate? We’re looking for:

  • Young people with ongoing care and rehab needs (users)

  • Therapists & carers that want to leverage remote tools

  • Introductions to leadership in the allied health space

  • Digital health investors for an upcoming seed round

Can you help with one of these? Drop us a line or book a meeting!


Want to help us reach new audiences? Like, comment, and share this LinkedIn post.

Exposure to new networks (including yours!) is extremely valuable for our growth. You never know how someone in your network might be able to help. By liking, commenting on, and sharing this LinkedIn post, you’ll help break the LinkedIn algorithm and help showcase our story to the wider world

Want to help support young people with paralysis all around the world? Like, comment, and share this LinkedIn post.


Get to know the team

Andrew Akib
Andrew AkibCo-Founder, Venture Lead
8 years in startups, strategy, & social enterprise. Passionate about user-centred design and technology to tackle systematic issues in healthcare
Nitin Fernandez
Nitin FernandezCo-Founder, Customer Lead
5 years as an Occupational Therapist. Through his work he has witnessed missed opportunities to use tech to support young people undergoing rehabilitation and therapy.
Ilya Thai
Ilya ThaiCo-Founder, Tech Lead
5 years of experience as a software engineer. Believes that current technology is not a barrier to impact, and there are blue sky opportunities to make positive change.
Esther Cha
Esther ChaUX & Marketing Lead
2 years in product, graphic and UX design experience. Passionate about inclusive design and destigmatizing the disability space through comms & design.
Steven Ralph
Steven RalphCustomer Insights & Ambassador
Life experience as a quadriplegic. 5 years in brand management at Bayer. Frustrated by the system and wants to advocate for his peers living with quadriplegia

Frequently Asked Questions

In 2011 a friend of ours Kevin was riding a bike when he slipped, hit his head, and suffered a traumatic brain and neck injury. He lost the use of his and legs and spent 9 months in rehab hospital learning to manage his condition. By the time he left, he’d forgotten much of what he’d learned and there was no therapist by his bedside to nudge him back on track. This made it incredibly difficult for himself, his family, and his carers to know what he was supposed to be doing at home.

Luckily for Kevin being a physio student, he was surrounded by a group of dedicated friends studying physio, exercise physiology, and health. So they were by his side at every therapy visit, coordinating carers, and making sure he stuck to the right routine at home.

Several years of hard work and consistency and Kevin has regained most function in his hands and legs. His recovery is considered by experts asan example of best practice home-rehabilitation after traumatic injury.

Reflecting on this experience, Kevin credits his progress with the following:

  • He was lucky to have access to guidance and expertise in the home
  • It is not what you do in the clinic that makes the difference, but what you do at home
  • Counting the little wins and measuring improvements gives the drive to keep going

Through this experience, however, we learned that not everyone is lucky enough to have these critical supports. So we committed to learning as much as we can about the challenges faced by young people that have suffered a traumatic injury – and we started Maslow.

Our customers are anyone of any age living with paralysis that has ongoing care and rehab needs. This can span across Spinal Cord Injury, Motor Neuron Disease, Stroke, Muscular Dystrophy, Traumatic Brain Injury, and other paralysis causing conditions.

Our current beachhead market is young people (18-35) with Spinal Cord Injury in Australia.

If you know:

  • anyone living with ongoing care and rehab needs
  • a therapist, or
  • a carer

that would be interested in using Maslow to access care and rehab content from home:

Independently manage your care and rehab from home – using voice.

Maslow is a voice-enabled home rehab assistant for people living with paralysis. Maslow lets users access guided care and rehab content, coordinate carers in one place, and communicate directly with specialists from home.

Maslow helps people living with paralysis coordinate therapists, your care team, and family through a voice-enabled mobile app.


In Australia, there are at least 200 000 people of working age living with mild to severe paralysis caused by a traumatic injury. In spinal cord injury alone (a cohort of 18 000) the annual healthcare costs total $2 Billion per year.

Globally, between 250K to 500K suffer a spinal cord injury every year. There are more than 100 million people globally living with acquired paralysis.